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Engage consumers
An ad’s an ad, but it’s getting people to respond to it that’s the tricky part. By offering a video clip, image or voucher you’re inviting consumer to respond to you. Bluetooth enables entertaining and engaging interaction for out of home campaigns, retail environments, entertainment venues and events.
Positive brand association
If someone goes to the trouble of downloading a file from you, you can be sure that you’ve increased your marketing impact immeasurably. Your customer has made a positive step towards you – not your competitor – and opened the way to a better experience and an ongoing relationship.
Lasting content impressions to improve brand recall
What’s more, the consumer can keep and use your information or clip. They can share it with their friends and all of this makes it far more memorable! Your ad is no longer just another billboard to fade in the consumer’s mind, it’s far more memorable!
Drives response
It doesn’t end with the download. You can offer e-vouchers and unique urls or telephone numbers to drive consumers to your retail outlet, sales line or website.
Viral marketing opportunity
When someone gets something interesting, funny or informative, they share it. Files downloaded via Bluetooth are perfect for forwarding on to friends – who can forward it to their friends – instant viral effect.
Free
Yes, it’s completely free for consumers to receive whatever you want to send them via Bluetooth or Wi-Fi.
Opt-in
You can’t really go wrong here. Because you won’t be capturing any personal details, you’ve got no worries about data protection or privacy laws.
Fully measurable
This is the one for your boss. All results from a Breeze Tech Bluetooth marketing campaign are available in real time. You can see percentages of people downloading your files, change the content if you want to try something else, even see the popular times of day or night for responses. So you’ve got real ROI to report back to the powers -that-be!
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